TIEN TAI
According to one research company, the internet is home to more than 50 million bloggers, but ITW Miller, Appleton, Wis.,is the first to establish a corporate welding blog.
Since its January kickoff, the blog has helped Miller, the leading worldwide manufacturer of arc welding equipment and related systems for metalworking, construction, maintenance and other applications, to build stronger relationships between the company and its customers.
"We created the blog because we wanted to share our knowledge with our customers," said Sue Feldkamp, Manager of eMarketing for Miller. "We wanted to be able to say, ‘Have you coonsidered this tool or this method?' We also wanted to give users a reason to come back to the site because it allows interaction we normally would not have with customers."
Blog, short for Weblog, is an online diary where authors share their ideas, opinions and other information.
We've conducted off-line and online advertising targeted to our key consumers and we are seeing more and more traffic to the blog - and it's quality traffic," said Feldkamp.
The blog really helps us demostrate our capabilities and it lets our customers interact with us, while keeping us up-to-date on trends in their businesses," said Feldkamp.
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